Moving beyond SMART Goals to Start MASTERING GOALS


Make sure all your goals are aligned with the mission. Don’t worry about making the high level goals measurable.

It’s difficult to create aspirational goals with tons of metrics. Focus on tying your top goals to purpose and then set measurable metrics which indicate success.



Goals without accountability built in and around them are destined to fail. Be very clear about what accountability looks like at all levels. Establish and schedule specific dates for reviewing the key performance metrics.

Make sure it is clear what rewards or consequences look like as well.



Easily attainable goals motivated no one ever. Make sure your goals are going to be at least a bit challenging and then have at least one Big Hairy Audacious Goal.



Creating team-based goals is critical in both personal and professional success. We are social beings with highly diverse skill sets. Leverage the strength of your tribe.


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Get Clear or Get Lost

The first principle of success for high performance teams and the businesses in which they work is clarity.

This seems so simple, and it is. It’s just not easy. 


Quick! Recite your company the the values...

Do you know three organizational goals?

If you’re like 98% of the business owners and leaders I work with, you didn’t do very well on that exercise. So why all the hype around company vision, mission, etc.? 

Because it’s really freakin’ important!


Wait a minute. If it’s really freakin’ important then why don’t most of us know them?

Great question.

Herein lie the problems: What was once clear, has since been muddled.

What seemed clear to the founders, was never clearly conveyed to the team.

What was once clear, was actually just a fancy bunch of words which were never grounded in the actual culture or construct of the business (ouch). 


Be Visionary

A company Vision...

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The Secrets to Rising & Reaping During Unprecedented Times

Very few businesses will be coming out of this pandemic unscathed. Our economy is being crushed and teams are being decimated. The emotional toll, at least in our lifetime, is unprecedented. And yet, we must carry on.


While we are still in response mode to the COVID-19 pandemic, it is essential we begin our recovery strategy. Yes, there are many, many unknowns. We don’t know how long this will last or to what depth the economic and emotional impact will go. Nonetheless, we must begin now. It’s time to invest.


“How so?” you ask.

Simple. Invest in your people.

This is the time to build a team who will help you rise from the ashes.


The Phoenix

According to legend, the phoenix burns itself up in a show of fiery combustion; only to be reborn from its own ashes. While going up (or down) in flames is not the typical analogy a business or leader wants to associate with, the symbology of being able to start over is incredibly relevant. Equally...

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5 Reasons Businesses and Leaders Thrive or Dive

The Thrill of Victory

Let’s face it, there’s nothing like being on a winning team. Sharing in the thrill of victory. 

Seeing the joy on your teammates’ faces. Having others to hug, high-five, chest bump, spray champagne, or celebrate however it is you and your team like to celebrate, compounds the level of stoke for everyone on the team.

Business is no different.


The Agony of Defeat

The High Performance Team Effect leverages the power of people and purpose to elevate business success through the development of happy, healthy, loyal teams.

While many businesses state “our people are our greatest asset”, there are far fewer that actually behave accordingly.

Unfortunately, high performance teams are the exception rather than the rule. Leaders often know what needs to be done but lack the skill to execute effectively or don’t prioritize the time needed to actually put their people first. 


Survival Mode

We see a paradox in...

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